Brand pack

Sims Group brand assets

Logos, colours, fonts and accreditation marks for the Sims team. Grab a single asset below, or download the whole pack in one go.

Download everything (.zip)

Logos

SVG is best wherever it is supported — it stays sharp at any size. PNGs are provided at three widths for tools that can’t place an SVG.

Primary logo

Full-colour lockup. Use on white or light backgrounds.

SVG PNG 512 PNG 1024 PNG 2048

Navy logo

Single-colour navy. For mono print and light backgrounds.

SVG PNG 512 PNG 1024 PNG 2048

White logo (reversed)

For navy, photographic and dark backgrounds.

SVG PNG 512 PNG 1024 PNG 2048

My Sims mark

Sub-brand mark for the customer portal.

SVG PNG 512 PNG 1024 PNG 2048

App icon / favicon

Single-letter mark on a navy tile. For favicons, app icons and avatars.

SVG PNG 512 PNG 1024 PNG 2048

Brand marks

The "Road, sea, air, sorted" lockup. On the website ROAD / SEA / AIR is real, crawlable text with the "sorted" signature laid over as vector artwork. For print, email signatures, slide decks and social posts, download the original artwork (Intro and Holiday, outlined) as SVG, or a PNG of the web version.

Dark theme

White words with the green signature. For navy and photographic backgrounds.

SVG PNG

Light theme

Navy words with the green signature. For white and light backgrounds.

SVG PNG

Colours

Click a swatch to copy its HEX value.

Fonts

Both typefaces are open-source and free to use. Web fonts (woff2) are provided; the full families are on Google Fonts. League Spartan stands in for Intro, the print display face, which isn't licensed for the web. The "sorted" signature is artwork (see Brand marks), not a font.

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